Sales and Marketing tools have evolved in the last decade to sit at the core of high performing commercial teams. Just as the email client’s contact list has replaced the Filofax, so too is CRM replacing email clients, personal calendars and off-system planning. The CRM ecosystem has exploded to cover an ever-increasing range of sales processes, with the resulting data helping to drive performance and create insight based on advanced analytics.
Even forward-looking Sales and Marketing teams can find these choices bewildering and face challenges in their interactions with project teams tasked with deploying the solution.
Our team at Recast Partners has two decades of experience deploying commercial technology solutions as both Sales & Marketing leaders and internal/ external suppliers. Our approach ensures there is always a crystal clear business case and a set of success criteria before capital investment is made. For all but the lightest-touch tools, we observe that business process is invariably impacted and should be tackled at the beginning of the process, rather than in a rush at the end of a deployment (or sometimes never).
We have hands-on experience deploying and using a wide range of the most powerful B2B sales & marketing tools and our partnership with GTech Ventures allows us to deploy our own resources for cost effective and rapid custom solution development where needed.