Recast Partners works with ambitious commercial leaders of B2B companies from wanting to increase their rate of growth. As former Sales Directors and General Managers ourselves, we bring multi-disciplinary expertise of what it takes to drive results.

Commercial Strategy

Corporate strategy documentation is often of little practical use to Chief Commercial Officers focused on designing and implementing successful go-to-market models.

We create simple plans which combine an understanding of the external market with internal capabilities to determine the investment and focus required to deliver against growth ambitions.

Our capabilities include:

  • Understanding the total addressable market
  • Competitive dynamics
  • Market segmentation
  • Targeting value propositions
  • Pricing

Changes in customer buying expectations have forever changed how companies sell to their clients. Multi-channel sales will increasingly bring together field sales, field service, internal sales, customer service, channel partners, marketing and product to create a seamless customer experience.

We help our clients invest in the right skills at the right touch points along the customer journey. We are not sales training consultants and do not advocate a single sales methodology.

Our capabilities include:

  • Multi-channel sales structure
  • Channel partner strategy
  • Salesforce sizing
  • Territory alignment
  • Commercial Operations (design and support)
Commercial Effectiveness

Business models are changing more frequently at the same time as the pace of change in data analysis and CRM technology is increasing. Sales and marketing teams which might have seen little change to their structure and operations for 10+ years are being challenged to reinvent themselves to stay competitive.

We focus on identifying and deploying the few high value initiatives which will drive results in our clients’ specific situations.

Our capabilities include:

  • Talent management
  • Incentives
  • Sales process
  • CRM deployment and configuration
  • Data analytics and dashboards

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