Peter Bancroft is a Partner at Recast Partners where he is responsible for North-Western Europe and North America as well as development of the firm’s Commercial Strategy and Sales Management services. He has 15 years of experience in helping Blue-chip and private equity owned companies deliver profitable growth, both as a sales leader and as an external Consultant.
When not at a client site, Peter is a keen traveller, having visited a majority of UN member states. He is also a PADI Open Water Diving Instructor and is at his happiest when he can combine travel advice to clients at the same time as driving sales & marketing-led growth.
Ulrike Hausmann is a Partner at Recast Partners where she is responsible for Germany and Continental Europe as well as development of the firm’s marketing and digital transformation services. She has 30 years experience in helping B2B companies harness technology and up to date ways of working to drive sales and marketing led growth.
Ulrike is passionate about training, coaching and teaching. She currently teaches an MBA course on Customer Relationship Management at SPORTBUSINESS Campus and was previously a Lecturer on the LLM course at the University of Heidelberg and the BA course at the University of Heilbronn. She has an Executive MBA from Kennesaw State University in the United States.
Daniel Axsäter is an Advisor to Recast Partners on sales & marketing technology as well as helping to scope and deliver development projects. He is a Managing Director at Stored, a cloud self-storage company based in London, where he is responsible for investor relations, technology development and the day to day running of the company’s three European and Asian offices. He is also a Director at GTech Ventures, a software development offshoring company that provides low-cost first-class tech talent, with offices across Europe and Asia. Daniel has over 20 years experience in IT and has started numerous successful technology ventures.
When not working on his technology ventures Daniel enjoys travelling the world with his young family.