Whether in a growing or declining market environment, successful commercial teams have a detailed understanding of their target market segments, develop specific value propositions and pricing based on customer preferences and deploy targeted resources to meet specific objectives.
At Recast Partners we bring over 10 years experience in designing strategy for the world’s leading private equity and publicly listed companies. We believe the purpose of a commercial strategy is to inform tactics on the ground, and so our work is focused on identifying the specific changes in resources, structure, systems and behaviours required in the Sales and marketing function for our clients to be successful.